SHIFTING LOYALTIES: ANALYZING THE DYNAMICS OF VOTER BEHAVIOR IN PAKISTAN'S ELECTORAL LANDSCAPE (2013-2024)

Abstract

This article examines the evolving dynamics of voter behavior in Pakistan's electoral landscape from 2013 to 2024. It explores the factors influencing voter loyalties, including political parties' strategies, socio-economic conditions, and regional disparities. Through a comprehensive analysis of recent elections and public sentiment, this study aims to provide insights into the shifting loyalties of the electorate and the implications for Pakistan's democratic processes. This study employed a qualitative research methodology, focusing on secondary sources of data and literature analysis to analyze voter behavior. The primary research methods involved the systematic review of existing literature, electoral data, and relevant secondary sources, including academic articles, government reports, and media analysis. By employing this qualitative approach, the research highlights the complexities of voter decision-making and the challenges facing political parties in an increasingly fragmented political environment. Ultimately, the findings aim to contribute to a deeper understanding of how various factors shape voter behavior in Pakistan, thereby offering valuable insights for political stakeholders and scholars alike. The study recommends that political parties must adapt their strategies to better engage with the electorate, addressing the underlying socio-economic issues that drive voter loyalties.