TRANSITION TO SUSTAINABILITY AND GREEN BANKING IN PAKISTAN

Abstract

This research analyzes Pakistan's green banking adoption pattern together with the forces driving its success and obstacles along with financial institution benefits using qualitative analysis methods. Bank Al Habib, Bank Alfalah, and Sindh Bank Limited management participated in 15 interviews to discuss their sustainable banking practice implementation experiences. The investigation covers a detailed review of Pakistani and international green banking studies while examining the Pakistani regulatory framework. Pakistani banks adopt green banking principles at a moderate pace despite dealing with financial resource shortages and inadequate technological capabilities and restricted customer education about environmentally friendly banking alternatives. Businesses adopting green banking benefit from enhanced operational performance while building customer trust while following international environmental requirements, thus ensuring lasting financial gains. Further research into emerging technologies alongside educational programs regarding green banking practices will strengthen their effectiveness as per the study. More established markets should be examined through comparative research to generate policies based on their findings. This research yields knowledge about green banking's importance in Pakistan's sustainable economic progress and provides banking institutions a framework for environmental responsibility growth