UNRAVELING THE BEHAVIORAL PATHWAYS: FINANCIAL KNOWLEDGE AND ATTITUDE AS DETERMINANTS OF FINANCIAL SATISFACTION AMONG MARKET INVESTORS

Amar Hussain Shah; Iqra Naeem; Waseem Haider; Sana Naeem; Zohaib Hassan

Authors

Amar Hussain Shah
Iqra Naeem
Waseem Haider
Sana Naeem
Zohaib Hassan

Keywords:

Financial Knowledge, Financial Attitude, Investor Behavior, Financial Satisfaction

Abstract

Purpose: This study aims to examine the association between financial knowledge and financial attitude on the financial satisfaction of market investors, serving the mediating role of investor behavior.

Design/method: In this study, 300 samples from Pakistan’s market are used. The data is collected with feedback and questions. Two kinds of analysis are done, the outer and the inner model.

Results: The results of this study are interconnected with the prior research that showed a significant relationship between financial knowledge and financial attitude on financial satisfaction.

Implication: This study is done with the questionnaire method and data is collected within a specific area. Additionally, this research is investigated in other areas.

Practical Implications: This work has significant value for people who are practical in the field. Additionally, it is also supportive for investors, because it exposes the numerous factors that are affecting their satisfaction.

Uniqueness: Many scholars employ studies to evaluate the validity of tools in a particular scenario and example. This research exposed the findings performed different validations and constructed the financial contentment in Pakistan is rigorously validated.