Safa Niazi (2025) “IMPACT OF USER GENERATED CONTENT UGC AND FIRM GENERATED CONTENT FGC ON BRAND TRUST, BRAND IMAGE, PERCEIVED QUALITY AND BRAND LOYALTY IN THE PAKISTANI FASHION INDUSTRY”, Policy Research Journal, 3(4), pp. 404–424. Available at: https://theprj.org/index.php/1/article/view/585 (Accessed: 26 April 2025).