Rabeea Shakeel (2025) “IMPACT OF CAUSE PROXIMITY AND CAUSE-BRAND CONGRUENCE ON PURCHASE INTENTION: THE MEDIATING ROLE OF BRAND ATTITUDE AND MODERATING EFFECT OF PERSONAL VALUES IN PAKISTAN’S TELECOM INDUSTRY”, Policy Research Journal, 3(4), pp. 299–320. Available at: https://theprj.org/index.php/1/article/view/575 (Accessed: 26 April 2025).