WAJIHA IMRAN; MEHAR UN NISA; SHAM. THE ROLE OF SUSTAINABLE SUPPLY CHAIN PRACTICES AND CUSTOMER RELATIONSHIP MANAGEMENT IN ENHANCING FIRM PERFORMANCE: A STRATEGIC BUSINESS MANAGEMENT PERSPECTIVE. Policy Research Journal, [S. l.], v. 3, n. 5, p. 376–385, 2025. Disponível em: https://theprj.org/index.php/1/article/view/649. Acesso em: 25 jun. 2025.