RABEEA SHAKEEL; RAJA MAZHAR HAMEED; IRFAN ULLAH; GHAYOOR ZAFAR; SAFA NIAZI; HASEEB NISAR; WALEED AZAM KHAN. IMPACT OF CAUSE PROXIMITY AND CAUSE-BRAND CONGRUENCE ON PURCHASE INTENTION: THE MEDIATING ROLE OF BRAND ATTITUDE AND MODERATING EFFECT OF PERSONAL VALUES IN PAKISTAN’S TELECOM INDUSTRY. Policy Research Journal, [S. l.], v. 3, n. 4, p. 299–320, 2025. Disponível em: https://theprj.org/index.php/1/article/view/575. Acesso em: 26 apr. 2025.