FAHEEM AHMAD KHAN; MUHAMMAD UMER QUDDOOS; MUHAMMAD ADEEL; ARSLAN AHMAD SIDDIQI. EXPLAINING NEXUS BETWEEN BRAND COMMUNICATION ON SOCIAL NETWORK SITES (SNS) AND ONLINE CONSUMER’S PURCHASE INTENTIONS: A TEST OF AFFECTIVE AND COGNITIVE MEDIATORS. Policy Research Journal, [S. l.], v. 3, n. 2, p. 687–703, 2025. Disponível em: https://theprj.org/index.php/1/article/view/479. Acesso em: 27 apr. 2025.