EXPLORING THE IMPACT OF ASMR VIDEOS ON ANXIETY LEVELS AMONG UNIVERSITY STUDENTS

Abstract

Autonomous Sensory Meridian Response (ASMR) is a sensory phenomenon characterized by tingling sensations triggered by specific auditory, visual, or tactile stimuli, such as whispering, tapping, or brushing sounds. This study explores the therapeutic potential of ASMR videos in reducing anxiety levels among university students, a demographic particularly susceptible to anxiety due to academic pressures and transitional life challenges.

The research aims to examine the relationship between ASMR video consumption and self-reported anxiety levels, analyze the effectiveness of different ASMR triggers, and investigate demographic variations, such as gender, in the anxiety- reducing effects of ASMR.

A quantitative, cross-sectional design was employed, collecting data from 150 university students aged 18–25 years using structured questionnaires. Statistical analyses, including correlation, regression, and ANOVA tests, were conducted to determine the association between ASMR video engagement and anxiety levels. Reliability analysis revealed excellent internal consistency (Cronbach’s Alpha =0.914).

Significant findings show a strong positive correlation (r = 0.852, p < .01) between ASMR video consumption and reduced anxiety levels. Gender-based analyses indicated that females (r = 0.884) reported greater reductions compared to males (r = 0.828). Additionally, certain ASMR triggers, such as whispering and tapping, emerged as universally effective, while preferences for visual patterns varied cross-culturally.

The study underscores the potential of ASMR videos as a cost-effective and accessible non-pharmacological intervention for anxiety management among university students. Cultural contexts and individual sensitivity to ASMR triggers play crucial roles in the efficacy of ASMR as a therapeutic tool. Future research should explore long-term effects, expand demographic diversity, and integrate objective measures to validate findings.