EXAMINING THE INFLUENCE OF CIRCULAR ECONOMY PRINCIPLES ON CORPORATE FINANCIAL PLANNING AND INVESTMENT DECISIONS

Abstract

This study investigates how circular economy principles influence corporate financial planning and investment decisions within Pakistani businesses. Focusing on different sectors, the research aims to identify how organizations integrate sustainability into financial strategies to achieve long-term value. Using a qualitative research approach, the study gathers insight through semi-structured interviews with senior executives, financial managers, and sustainability officers. The findings reveal that businesses adopt circular practices such as resource efficiency, waste reduction and green innovation, which leads to cost savings and long-term financial stability. The results also highlight challenges like high initial investment costs and limited awareness. The research provides useful insight for business leaders and policymakers to align financial decision-making with sustainable development goals in Pakistan’s evolving and growing economic landscape.