View of IMPACT OF CAUSE PROXIMITY AND CAUSE-BRAND CONGRUENCE ON PURCHASE INTENTION: THE MEDIATING ROLE OF BRAND ATTITUDE AND MODERATING EFFECT OF PERSONAL VALUES IN PAKISTAN’S TELECOM INDUSTRY

Return to Article Details IMPACT OF CAUSE PROXIMITY AND CAUSE-BRAND CONGRUENCE ON PURCHASE INTENTION: THE MEDIATING ROLE OF BRAND ATTITUDE AND MODERATING EFFECT OF PERSONAL VALUES IN PAKISTAN’S TELECOM INDUSTRY Download Download PDF