View of EXPLAINING NEXUS BETWEEN BRAND COMMUNICATION ON SOCIAL NETWORK SITES (SNS) AND ONLINE CONSUMER’S PURCHASE INTENTIONS: A TEST OF AFFECTIVE AND COGNITIVE MEDIATORS

Return to Article Details EXPLAINING NEXUS BETWEEN BRAND COMMUNICATION ON SOCIAL NETWORK SITES (SNS) AND ONLINE CONSUMER’S PURCHASE INTENTIONS: A TEST OF AFFECTIVE AND COGNITIVE MEDIATORS Download Download PDF