EXPLORING EMPLOYEE’S DIGITAL LITERACY IN THE MANUFACTURING INDUSTRY SECTOR OF GUJRANWALA FOR INDUSTRY 4.0 IMPLEMENTATION

Abstract

In the era of technology competition and sustainability digital skills and grip over essential tools to increase the employee productivity is the need of the hour to compete in the market and maintain the sustainability. In order to achieve the status of a leading manufacturing organization in low Income countries of Pakistan digital literacy level assessment is necessary for unveiling human resource related challenge in the era of industry 4.0. In order to align with the focus of this study, a qualitative case study approach used which investigated the experiences and perception of employees who are using digital tools and technology leading advanced skilled comparable to their lower level hierarchy. Top level employee projected advanced skills as compared to low level. The main focus included technology integration and digital strategies which has practical implications of digital tools. After the thematic analysis the study encouraged for training & organizational support to bridge the digital literacy gap which in turn boost a more inclusive and digitally competent workforce.