CRITICAL DISCOURSE ANALYSIS OF PRINT MEDIA LANGUAGE LITERACY - A STUDY OF NEWSPAPERS

Abstract

The current research explores the CDA of the print media, with emphasis on the strategies regarding language manipulation through the analysis of the newspapers. This research hence documents and examines Pakistani and other global newspapers’ headlines, editorials, and news articles to understand how linguistic features, rhetorical appeals, and framing strategies affect reader perceptions. Utilizing the three-dimensional CDA model developed by Fairclough, the study investigates the power relations that are concealed by the text and ideologies manifested in discourse practices. The study further shows that there is distorting evidence with coverage of events as well as  their exaggeration or minimization depending on the political, economic, and cultural values set. This work advances knowledge regarding the part that media play in social construction and the consequences that language manipulation has on democracy. A few suggestions for building CR Media Literacy among readers are offered to ensure a rational perception of print media.